Alex Litovka

Working on Nike and Hennessy campaigns.

Partnering with a copywriter, I was responsible for WWF, Yandex, Mars, and Dodo Pizza campaigns, working under the direct supervision of the ECD. I became the #1 most awarded Art Director in Russia in 2020 & 2021.

Birds Records, an integrated campaign for WWF x Yandex Music, became the most awarded Eastern European ad of all time, getting recognition at almost all the major shows, including the country's first Eurobest Grand Prix. The project became a media hit, generating 1+ billion unpaid impressions.

We launched Birds Records with a unique music video called Wild. I spent over 3 months overseeing the work of 20 illustrators, artists, and animators. The video received widespread public acclaim, 39 global awards, a late-night show invitation, and an official selection from Annecy, one of the world's top animation festivals.

Open Source Pizza for Dodo Pizza, an integrated campaign focusing on AI and data, became the brand's most successful ad. A local company attracted partners from 14 countries, generating 400+ million unpaid impressions with a zero media budget. On the launch day, we even pissed off some loyal customers by selling our entire supply of exclusive pizzas in just the first 3 hours. The project won 37 global awards, including One Show, Webby, Epica, and Art Directors Club of Europe.
Our creative team solely led Yandex Market (basically Russian Amazon) projects in 2017-2018, executing over 100 creative and product briefs. We helped launch a new marketplace (Beru), getting recognized at Effie Awards. Later, we kept our client, winning Russia's biggest pitch of the year.

In 2021, we added a new long-term client to the agency's portfolio — A101 (a real estate holding company).

Partnering with a copywriter, I was responsible for 360° McDonald's, Renault, and ABI Product campaigns.

We brought the forgotten McDonald's Monopoly promo back to Russia, winning the 2017 Effie Bronze for Outstanding Business Results. Next year's campaign outcome was even better: Effie Bronze, two Tagline Awards Gold, and a Bronze.

The Work of Three, a TV spot for ABI Product (a local sausage brand), helped increase the brand's popularity in the region. It won Red Apple Bronze and Art Directors Club of Russia Silver in the Film category.

PEPSICO (Lay's, Hrusteam), Mercedes-Benz (Smart), Bayer (Afrin, Claritin), Tuborg, ExxonMobil, MediaMarkt

Life, Bellakt

Megafon, Nike, Visa, Quelle