Brett Essman Interview(s)
What motivates you to be part of the PHNX Jury, and what do you hope to bring to the judging process?
I love that it gives me the opportunity to see work from all over the world. I hope to champion smart and creative work.
PHNX has always been about celebrating creativity in all its forms. What new perspectives or disciplines do you think deserve more recognition in award shows today?
I think work that has a lower production quality but is rooted in a smart, human insight.
Which countries or regions do you think are leading the creative field right now? And which emerging markets should we look out for?
I'm always jealous of the work coming out of Canada or Australia.
What trends or cultural shifts do you think will define the most impactful creative work this year?
I think we'll see more execution using Ai to bring work to life.
If you could give one piece of advice to agencies and creatives submitting their work, what would it be?
If you have love for a piece of work, enter it, chances are it's probably quite good.
Which creative minds are inspiring you the most right now?
It seems that anything Rethink, Mischief or GUT puts out is gold right now.
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