Nayeli Valero

As a Strategic Planner, my role focuses on developing communication and positioning strategies for brands, combining creativity, trend analysis and consumer knowledge to generate relevant and effective ideas.
Through benchmarking and in-depth market research, I have managed to find insights and findings that allow brands to differentiate themselves with a purpose.
Functions:
Market research and analysis
Development of surveys and forums to obtain deep insights.
Creation of strategic proposals for advertising campaigns and product launches.
Exploration of innovative concepts in branding, communication and naming.
Brands: Deprati, Del Sur, Banco Pacífico, Cafe Pres2, etc.

As a Copywriter, my role focuses on developing creative and strategic communication for Plaza Navona, ensuring that the brand's tone and message connect with its audience in an authentic and relevant way.
Functions:
Development of key concepts and messages
Conceptualization of promotional campaigns with innovative and thematic approaches.
Writing messages that reinforce the positioning of Plaza Navona as an attractive and modern space.
Proposal of messages that reinforce the experience within Plaza Navona.

As a Strategic Planner at Ludikom, my role focused on developing communication and marketing strategies for brands from different industries, combining market analysis, consumer insights and creative conceptualization to enhance their positioning and connection with the audience.
Roles:
Identification of communication opportunities through consumer behavior analysis.
Development of market studies to detect key insights in each category.
Observation and collection of information at points of sale and user experiences.
Interviews and focus groups to validate strategic hypotheses.
Collection of key findings for the optimization of communication strategies.
Brands: Kia, Jac, Honda, Almacenes Tía, Think Apple, CC. Village, etc.

At 111 Studio, I played the role of Strategic planner, and Account management, contributing to the development and execution of campaigns for various brands and sectors.

As Strategic Planner:
Development of communication strategies and advertising campaigns, ensuring that each brand had an approach aligned with its identity and business objectives.
Market and trend analysis to identify positioning opportunities and consumer engagement.
Creation of creative concepts and narratives that emotionally connect with the audience.

As Account Executive:
Coordination with creative teams, clients and suppliers for the execution of effective campaigns.
Development of communication strategies focused on empowerment and education about women's health.
Development of content strategies to boost the brand in its category.

Brands: Nosotras Ecuador, Sports Garden, Difare, Mi Juguetería, etc.