Doctor and Master in Language Sciences, specialist in Multimedia Production and Neuroscience, graduated in Social Communication, with specialization in Advertising and graduated in Letters with qualification in Portuguese.
He work as Creative Designer at Cámara/TBWA (Uruguay) working for major brands such as Nissan, McDonald's, Omoda, Iveco, Renault, Canarias, CCU Uruguay (Schneider Beer, Imperial, Heineken, Miller), Sodimac, Moura, Stiler, among others, developing institutional and promotional communication projects, advertising campaigns, content for digital media, strategic planning and sensory marketing actions, guerrilla marketing and live marketing.
He has recognized in prestigious international advertising festivals, such as One Show, Clio Awards, New York Festivals and FIAP. Prêmio Lusófonos de Criatividade, Dotcomm Awards, Davey Awards, Viddy Awards, Hermes Awards, AVA awards, Muse Awards, Wina Awards, Luum Awards, Festival Fepi, Clap Award.
He has articles published in national and international conferences and journals. His publications address topics such as: transmedia, consumption, imagination, branding, postmodernity, myths and creativity.