About me
I am an ordinary human being who found a hidden passion in marketing and advertising, a light that has led me to work locally and internationally in building brands such as Johnnie Walker, Smirnoff, Buchanan's, Baileys, Tanqueray, Don Julio, Heineken, Miller MGD, Samsung, DHL Express, Grupo Gloria Peru, Movistar, Pepsi, Gatorade, Postobón, Nutresa, among many others. Currently, I work as a Creative Director for regional brands, leading communication in digital media for Hatsu, Razer, Varta/RayoVac, TUL, Hikvision, and other accounts.
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Positions
General Creative Director
La Gallera, Bogota
Colombia
January 2025 - Present (2 months)
Responsible for shaping strategy and creativity across all agency accounts, driving new client growth through endomarketing. Leads communication efforts for brands like Allianz, Bimbo, DIACO, Royal Canin, Colsubsidio, and more.
Regional Creative Director
Asylum Marketing
Colombia
August 2023 - July 2024 (11 months)
As an enthusiast of innovative ideas and committed to purpose-driven creativity, I currently serve as the Creative Director for the regional accounts of HATSU, Razer, Energizer, Smurfit Kappa, and Hikvision. My responsibility lies in crafting narratives that resonate from the functional to the emotional, through a meticulous blend of strategy and creativity.
Head Creative Director
Bogotá, Colombia
October 2019 - August 2022 (2 years 10 months)
As an enthusiast of innovative ideas and committed to purpose-driven creativity, I currently serve as the Creative Director for the regional accounts of DIAGEO, the global leader in beverage alcohol with iconic brands such as Johnnie Walker, Smirnoff, Baileys, Old Parr, Don Julio, Tanqueray, Mezcal Unión, and Singleton. My responsibility lies in crafting narratives that resonate from the functional to the emotional, through a meticulous blend of strategy and creativity.
Additionally, I oversee the creative direction for Speed Max and Mr. Tea, brands under Postobón, ensuring their stories are brought to life with flair and resonance, captivating audiences in unique and memorable ways.
Additionally, I oversee the creative direction for Speed Max and Mr. Tea, brands under Postobón, ensuring their stories are brought to life with flair and resonance, captivating audiences in unique and memorable ways.
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