Andrés Monge

Andrés is a Creative Director of Paper Agency, one of the most creative and important independent agencies in Latin America.

He comes from the line of creative copywriting, but he considers he has the soul of an Art Director.

With +15 years in the industry, he has worked for the most important brands of Ecuador in different industries for which he has won several awards. Some of the brands he has worked with and for whom he has achieved significant growth are Banco del Pacífico, Pacificard, Gatorade, Claro, Stella Artois, Tropical, Manicho, DUO condoms, Holcim LATAM, Toni, and De Prati, a leader in the retail category.

He considers that in this occupation you must have fun and enjoy every idea. Creating connections with the users' needs, they ought to be genuine to touch those emotional fibers. This is not a one-person job. It is also fundamental to make a team proud of its job and to believe in what they do, and clients to be allies to build those proposals.

He sees that this is the best way to reach the goals and prizes that the brands of this industry wish for.

He thinks that creativity and brands must be in sync with the moment that the users live; what are their fears, what puts a smile on their face, and what are they expecting for tomorrow?