Michele Mari

Michele Mari

Creative Director at Independent
Milan, Italy

About me

Art Director with 15+ years of experience, I’ve worked for the biggest global networks and for smaller realities. Here I’ve been lucky to meet brilliant people who taught me everything I know in creative and strategic fields, allowing me to develop great visual’s impact campaign supported by a strong insight. I have a great passion for well-crafted ideas and I always start from this for all the projects.

International's awards juror, passionate about creativity, I won my first Cannes Lion in 2024 as independent.

Anything else about me? Mets supporter, pizza Jedi, everything bagel lover and BBQ black belt, I love New York City, Old School tattoos, Back to the Future trilogy, the Goonies, cigars and cats.

Languages
  • Italian - Native
  • English - Pro
Sector Experience

Positions

Independent Creative Director
Milan
Italy
November 2023 - Present (1 year 1 month)
Deputy Creative Manager
Sky Creative
Italy
January 2020 - October 2023 (3 years 9 months)
“Marketing Products & Contents” and “BTL /Retail e B2B” teams’ Deputy Creative Manager
Senior Creative Art Director
Sky Creative
Italy
April 2019 - December 2019 (8 months)
ATL, BTL/Retail, digital/social campaign and promo development for Marketing/Sales Department (TV, Broadband, B2B) and Content (tv series, movie, entertainment, sport, information).
Senior Art Director
Freelance
Italy
January 2013 - December 2019 (6 years 11 months)
Strategic/creative consultant, concept development, budget and team management, accountability on clients.
- - -
Clients
Telecom Italia/TIM, Carne Montana, Unicredit, Gazzetta dello Sport, Michael Kors, Colgate-Palmolive, Dr. Schär, Sisal.
- - -
Agencies
Saatchi & Saatchi, Leagas Delaney, M&C Saatchi, Y&R Moscow, BBDO Guerrero Manila, Cheil worldwide
Art Director Supervisor
Qubit
Italy
November 2016 - March 2019 (2 years 4 months)
Creative supervisor and art director for integrated ATL/BTL, digital/social campaigns teaming up with the ECD and reporting directly to the CEO.
- - -
Clients: Regione Lombardia, ArcelorMittal, Gentilini, Nintendo, Zambon Pharma, Credimi, Doppelgänger menswear
Senior Art Director
Milan, Italy
November 2014 - October 2016 (1 year 11 months)
Creative development and production for integrated campaigns (ATL, BTL, digital), accountability on clients (Optissimo - GrandVision, Italmark groceries, Dolomiti beer), collaboration with external teams.
- - -
Other clients: IKEA, Birra Castello/Fabbrica di Pedavena (Heineken group), Sting/Police/Lozza eyewear, Polti.
Senior Art Director
Milan, Italy
June 2011 - December 2012 (1 year 6 months)
Art Director for regional and global brands and creative concept development for pan european campaigns.
- - -
Clients: Lottomatica, Telecom Italia/TIM, Foxy, Unilever, Yakult, Pirelli, Axa, Prénatal, Sanpellegrino beverage
Art Director
Milano, Italy
April 2008 - June 2011 (3 years 2 months)
AD for ATL and BTL campaigns, creative concepts development, collaboration with abroad group’s teams.
- - -
Clients: Costa Cruises, Unilever, Dr.Scholl, ENPA, Gazzetta dello Sport, Martini, Vodafone, Sony, Chicco, Microsoft, Durex, Pfizer, Peroni beer (Asahi Group), Mastercard, American Airlines
Art Director
Milano, Italy
February 2007 - April 2008 (1 year 2 months)
Junior Art on ATL e BTL campaigns, quality control of photographic materials for catalogue and magazines.
- - -
Clients: Scavolini, Ernestomeda, Hachette
Graphic Designer Trainee
Feral Kitchen spa
Italy
June 2005 - June 2006 (1 year)
Graphic textures developing for kitchen’s design CAD software.

Education

Master's degree

September 2005 - September 2008 (3 years)
Advertising - Communication and advertising for the companies

Bachelor's degree

September 2001 - August 2005 (3 years 11 months)
Advertising - Advertising communication

Other professional activities

Promax Global Excellence

Awards Jury Member
November 2023 - Present (1 year 1 month)

ADC Annual Awards

Awards Jury Member
April 2024 - April 2024 (1 second)

PHNX 2024

Awards Jury Member

ACT Submission 2024

Awards Jury Member

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