About me
Tim has worked in social media since it began.
He began by working with top-tier artists at Sony Music and even served as Michael Jackson's community manager. Tim led the launch of Sony Music's global catalog on major streaming platforms like Spotify, YouTube, & iTunes. His journey led him to head first the Communications team at age 25 at Red Bull (2010), then its APAC Media House, and finally moving to SG (2014), leading its transformation into a commercial media powerhouse in APAC. Tim founded Black Sheep Studios at BBH (2017), a specialist social media and content division responsible for launching & scaling Nike's social editorial strategy globally. He finally joined VaynerMedia APAC in 2020, leading a 250+ strong, social-first agency.
Tim has mentored future industry leaders, inc.:
1. VaynerMedia Champions – 2022, 2023, 2024
2. Personal mentor and coaching engagements
3. BBH mentorship program – 2018, 2019, 2020
4. Red Bull Executive mentorship – 2015, 2016, 2017
Skills
- Brand Management
- Content Strategy
- Customer Relationship Management (CRM)
- Digital Marketing
- Digital Media
- Digital Strategy
- Digital Transformation
- Integrated Marketing
- Leadership
- Marketing Strategy
- Online Advertising
- Project Management
- Social Media
- Social Media-Marketing
- Strategy
- Team Management
- User Experience
- Business Development
- Marketing Communications
- Strategic Partnerships
Languages
- English - Native
Talent you might be interested in
Richard Kirshenbaum
Founder & Chief Executive Officer
NSG/SWAT
Tamara Ingram
Former Chairman
Wunderman Thompson
Bruno-Georges David
Président
Communication Sans Frontières
Joe Sciarrotta
USA CCO
Ogilvy & Mather, Chicago
Mark Lund
President McCann Worldgroup UK and Europe
McCann Worldgroup UK
Positions
Managing Director
VaynerMedia Asia Pacific
Singapore
July 2021 - Present (3 years 4 months)
Head of Insights & Strategy
VaynerMedia Asia Pacific
Singapore
December 2020 - July 2021 (7 months)
Global Head of Content
Singapore, Singapore
January 2019 - December 2020 (1 year 11 months)
• Business and strategy leadership for worldwide growth of BBH's digital business.
• Led content innovation and operational excellence.
• Oversee strategic, creative and technical solutions across the consumer journey.
• Led technology, sports, entertainment, consumer goods, tourism, and financial service accounts.
• Offices in UK, USA, Singapore, China, India, and Sweden.
• BBH London named IPA Effectiveness Company of the Year in 2019 and 2020
• Led content innovation and operational excellence.
• Oversee strategic, creative and technical solutions across the consumer journey.
• Led technology, sports, entertainment, consumer goods, tourism, and financial service accounts.
• Offices in UK, USA, Singapore, China, India, and Sweden.
• BBH London named IPA Effectiveness Company of the Year in 2019 and 2020
Managing Partner, APAC
Singapore, Singapore
October 2016 - February 2020 (3 years 4 months)
• Business & creative strategy lead for the content, digital, & CX practice at BBH Asia Pacific.
• Founded Black Sheep Studios, the agency's agile production offering.
• BBH Singapore named AdAge’s 2018 International Agency of the Year.
Clients include Unilever, Nike, Nestle, Uber, Samsung, Riot Games, Red Bull, YouTube, Ikea, Sentosa.
• Founded Black Sheep Studios, the agency's agile production offering.
• BBH Singapore named AdAge’s 2018 International Agency of the Year.
Clients include Unilever, Nike, Nestle, Uber, Samsung, Riot Games, Red Bull, YouTube, Ikea, Sentosa.
Vice President, Communications and Digital APAC
Red Bull
Singapore
January 2015 - October 2016 (1 year 9 months)
• Responsible for Marketing Communications, Digital Platforms and Content across APAC.
• Led creative and media strategy to drive audience growth across the full brand portfolio.
• Restructured and led a large multi-market, multi-disciplinary team.
• Oversaw product, event, music, sport, esports, gaming and media properties and campaigns.
• Member of the APAC leadership team, reporting to the Regional President.
• Led creative and media strategy to drive audience growth across the full brand portfolio.
• Restructured and led a large multi-market, multi-disciplinary team.
• Oversaw product, event, music, sport, esports, gaming and media properties and campaigns.
• Member of the APAC leadership team, reporting to the Regional President.
Head of Red Bull Media House
Red Bull
United Kingdom
June 2013 - January 2015 (1 year 7 months)
Leading the team responsible for communications, digital and content output for all Red Bull brands, products and events in sport, esports, gaming, music and culture.
UK lead for Red Bull Media House, driving creative and commercial growth across all media channels.
UK lead for Red Bull Media House, driving creative and commercial growth across all media channels.
Head of Digital
Red Bull
United Kingdom
May 2010 - June 2013 (3 years 1 month)
Founding member of the global digital strategy team and digital lead for the UK market.
Responsible for digital content, partnerships, marketing, social media, games and apps, digital platforms, CRM, UX and technology innovation across the digital ecosystem.
Developed and launched Red Bull’s gaming and esports strategy in the UK.
Relaunched redbull.com as a content platform, built out an editorial team and established new distribution and syndication channels.
Project managed multiple platform developments, set ups and migrations.
Responsible for digital content, partnerships, marketing, social media, games and apps, digital platforms, CRM, UX and technology innovation across the digital ecosystem.
Developed and launched Red Bull’s gaming and esports strategy in the UK.
Relaunched redbull.com as a content platform, built out an editorial team and established new distribution and syndication channels.
Project managed multiple platform developments, set ups and migrations.
Digital Product & Marketing Lead
Sony Music Entertainment
United Kingdom
December 2008 - May 2010 (1 year 5 months)
Responsible for digital transformation, new product development, and revenue growth for Sony Music’s digital catalogue on channels including iTunes, Spotify, YouTube, VEVO, telco partners etc...
Manage partner-marketing with digital platforms including iTunes, Spotify, YouTube and VEVO to maximise revenue growth.
Managed UK social media and digital marketing activity for Michael Jackson, AC/DC, The Clash, Simon & Garfunkel, Kings of Leon, Jimi Hendrix and many other.
Manage partner-marketing with digital platforms including iTunes, Spotify, YouTube and VEVO to maximise revenue growth.
Managed UK social media and digital marketing activity for Michael Jackson, AC/DC, The Clash, Simon & Garfunkel, Kings of Leon, Jimi Hendrix and many other.
Education
Mini-MBA, Business Administration and Management
January 2018 - December 2018 (11 months)
BA (Hons), Recording Arts
Other professional activities
PHNX 2024
Awards Jury Member
