Joshua Clark

Joshua Clark

Senior Creative Director at Pepsico
New York, United States

About me

Joshua Clark currently serves as a Senior Creative Director leading all Pepsi projects within PepsiCo’s in-house agency. His work has generated billions of impressions and has been covered by all the major media outlets and advertising publications. His latest viral Pepsi holiday campaign, "Pilk and Cookies" starring Lindsay Lohan, garnered 10 billion impressions in 3 weeks and was featured on the Today Show, The Tonight Show with Jimmy Fallon, and The Late Show with Stephen Colbert. His work has been recognized in the ANA In-House Excellence Awards, Reggie Awards, Hermes Awards, Digital PR Awards, Digiday Awards, Addys, Tellys, Communicator Awards, Aegis Awards, Integrating Marketing and Technology Awards, IFC Media Lab Awards, Communication Arts, and multiple international film festivals.

Positions

Senior Creative Director
PepsiCo
United States
October 2021 - Present (3 years 2 months)
Leading all Pepsi work for the Pepsico in house content studio.
Creative / Producer (Freelance)
Leaf Group
United States
2021 (1 year)
Direct and produce branded video campaigns for Leaf Group's portfolio of digital content and commerce brands including Society6, Well+Good, Hunker, eHow and Saatchi Art.
Clients: Pepsi, Nissan, Bacardi, Bombay Sapphire, Hills Pet Food

Creative Director / Producer
NBCUniversal Media,
United States
2020 (1 year)
Oversee creative development and production of an 8 episode NBC digital video series called "THE PIVOT POINT" in partnership with Salesforce
Client: Salesforce
Director of Creative Strategy, Brand Partnerships
ekoeko
United States
2019 - 2020 (1 year)
Led creative strategy and execution of interactive branded content experiences for Eko, the leading platform for interactive video
Client: Walmart
Creative Director
Storyful
United States
2018 - 2019 (1 year)
Managed the NYC branded video department overseeing creative execution and strategy for user-generated video campaigns

Clients: American Express, Airborne, Tide, Nature Made
Creative / Producer (freelance)
Condé Nast
United States
2018 (1 year)
Created branded videos for the CNE's Lifestyle Collection including Condé Nast Traveler, Architectural Digest, Bon Appétit, and Epicurious

Clients: Capital One, Aruba Tourism
Creative / Producer (freelance)
New York, United States
2017 - 2018 (1 year)
Supervised the development and production of branded content and web series projects for IBM Originals.

Digital Video Series: CODERS, JUST ADD WATSON, MADE WITH AI, UNFILTERED
Director of Branded Video
Thrillist Media Group
United States
2016 - 2017 (1 year)
Built and managed Thrillist's first branded video department overseeing creative strategy and execution of millennial focused branded content

Clients: Miller Lite, Chobani, Toyota, Tums, Microsoft, Pandora, Gap Fit, Royal Caribbean, Mexico City Tourism, Remy Martin, FX, La Quinta Inns & Suites, Hyatt Centric, Fiji Tourism, Amazon Studios
Creative Director of Video
SundaySky
United States
2013 - 2015 (2 years)
Oversaw the creative strategy and execution of data-driven branded videos and online ad campaigns for high profile customers.

Industries: Travel, Retail, Healthcare, Technology, Insurance, Telecommunications

Clients: Disney, Home Depot, CVS, Target, Trip Advisor, Dell, Allstate, GEICO, Sprint, Comcast, Verizon, Atlantis Resort, Starwood Sheraton Hotels, Experian, FICO, Traveler's Insurance.
Director / Creative Director / Co-Founder
Los Angele, United States
2004 - 2013 (9 years)
Led the creative vision of Wander, an LA based production company/design firm, directing all branding and video projects from concept through execution.

Clients: Nintendo, Yamaha, Carl’s Jr., Nikon, Red Bull, MDG, Capcom, Charlize Theron, Golin Harris, Shawn Johnson, Behance, HCA Hospitals
Freelance Production Assistant
Freelance
United States
2003 - 2005 (2 years)
RSA, Radical Media, Girladi Suarez Productions, Hungryman Productions, DNA, Anonymous Content

Other professional activities

AICO (Association of Independent Commercial Producers)

Awards Jury Member
2024 (1 year)

Ana

Awards Jury Member
2024 - Present (11 months)
Jury Member for the Reggie Awards

Telly Award

Awards Jury Member
2024 (1 year)

The Webby Awards, New York

Awards Jury Member
2024 (1 year)

ADC

Awards Jury Member
2023 (1 year)
ADC • Global Awards & Club Jury Member - Brand-side / In-house category

PHNX 2024

Awards Jury Member

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