The visuals of the Éco d’Eau campaign imagine what the greatest painters would have created if they had been born into a world of drought. These paintings, realized with the help of Artificial Intelligence and the creativity of our teams, draw inspiration from the Impressionist painters—who focused on depictions of water and nature—while taking an opposite approach. Éco d’Eau thus elevates water to the status of a heritage that must be preserved, alongside our cultural heritage. An awareness campaign centered around a key message : “Water is part of our heritage. Let’s preserve it.”