About me
Natalie Wills, VP of Brand Marketing at Booking.com, is a Gold Stevie® Award-winning marketing leader recognised as the Most Innovative Woman of the Year in Advertising, Marketing, and Public Relations. A sought-after expert and mentor, her insights are published in outlets like The Sunday Times, and she is an expert panellist on the Power MBA digital marketing course.
Natalie leads a team of 500 professionals, driving significant achievements such as groundbreaking media partnerships with The Las Vegas Sphere, Amazon Prime, Spotify and Netflix. She led the "Somewhere, Anywhere" campaign featuring Melissa McCarthy, which secured the #1 Share of Voice in the travel category and was the most-viewed Super Bowl ad on YouTube for two consecutive years. This success continued with the “Book Whoever You Want to Be” Super Bowl ad featuring Tina Fey, which was voted the most effective ad by Kantar and AdWeek and became the #1 most viewed ad again. She spearheaded successful sponsorships with Major League Baseball, FIFA Women's World Cup, and the ICC Cricket World Cup, reaching billions globally and enhancing Booking.com's brand equity. Under her leadership, Booking.com has seen significant growth in key markets.
Prior to Booking.com, she was the Director of Global Marketing at Zalando, where she drove the brand's growth across key channels and implemented a groundbreaking influencer strategy. Her career includes pivotal roles at Diageo and Unilever, orchestrating high-impact campaigns and collaborations. Natalie holds a Bachelor of Commerce degree and a Postgraduate Diploma in Marketing Management from the University of Cape Town.