A Senior Graphic Designer and Advertising Professional with over 13 years of experience delivering impactful, high-profile campaigns. My background includes a Bachelor of Design and a Bachelor of Commerce. I started my career at JWT Pakistan, where my creative approach quickly earned me a permanent position. From there, I joined Manhattan International, I started my career at JWT, and later moved to Manhattan International and Ogilvy. During my time in Pakistan, I delivered high-quality campaigns, including the Total Parco merger, Bank Alfalah’s revamp launch, the OYE HOYE snack brand launch, and campaigns for Cadbury. These projects allowed me to build valuable experience in shaping and revamping brand identities for major companies.
I joined The Bold Group in Riyadh in 2019. At Bold, I have taken on major projects, including the launch of Alibaba Cloud in Saudi Arabia, establishing Saudia Cargo in the B2B logistics market, and the development of ATLAI. I also led the Majid Al Futtaim 'Share' rewards program launch in Saudi Arabia and contributed to the Saudi National Day celebration in the metaverse.
My expertise has expanded to include animation, editing, storyboarding, and adopting AI tools to optimize campaign strategies. With experience working with top brands like Flynas, Dominos, and Riyadh Airport, I am passionate about delivering innovative campaigns that meet both business objectives and audience needs.