Sofía Vázquez

With over eight years of experience in advertising agencies, both independent and international firms, I am currently working as Senior Art Director at Publicis Impetu, one of the most awarded agency in Uruguay’s awards history.

I lead creative teams and oversee the visual direction of projects for national and international clients, including brands such as Spotify, Unilever, Nestlé, UN Women, UNICEF, achieving recognition at international festivals.

I have a degree in Graphic Design from ORT University (2015-2019) and a Master's degree in Art Direction in Communication from the University of Lleida and LABASAD, Barcelona (2020-2021). I was part of the first generation of graduates of the postgraduate degree in Creativity and Innovation from ORT University (2022-2023). In addition, I specialized in advertising creativity at Brother Escuela de Creativos.

Throughout my career, all of this has led me to develop a critical and professional perspective on advertising. I am passionate about creating innovative and creative solutions that connect with people by combining strategy, design, and creativity. I strongly believe in the power of advertising as a communication tool capable of conveying values and emotions. Additionally, I consider that gender-inclusive communication is a powerful tool for creating impactful solutions.