Gabriela Cisneros
Art Director at Ariadna Communications Group
Quito, Ecuador
En zurich ecuador la ganaderia representa alrededor del 28% del pib agrícola del país.
Sin embargo el dolor más grande que sienten nuestros ganaderos es el hurto de ganado, una amenaza que puede golpear fuerte, ya que el ganado es a menudo la principal, y a veces la única fuente de sustento para muchos.
Zurich presenta:
GANADO SEGURO
¿Cómo lo hicimos?
Tomamos 3 personajes icónicos con los que nadie se atrevería a enfrentarse y los convertimos en nuestros protagonistas.
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In Zurich Ecuador, livestock farming represents around 28% of the country’s agricultural GDP.
However, the greatest pain felt by our ranchers is cattle theft, a serious threat that can have a significant impact, as livestock is often the main—and sometimes the only—source of livelihood for many.
Zurich presents:
SECURE LIVESTOCK

How did we do it?
We took three iconic characters that no one would dare to challenge and made them our protagonists.

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