About me
Creative Director | Storyteller | Cultural Alchemist
With nearly 15 years in the industry, I’ve turned words into weapons, ideas into movements, and brands into something people actually care about. My expertise? Conceptual thinking and writing that hits where it matters.
I’ve worked across diverse industries—automotive, spirits, telecom, education—shaping narratives that connect. In the past five years, I’ve led regional brands like Continental, Hyundai, and Jeep, bringing together multicultural teams to craft campaigns with a single, powerful vision.
Advertising isn’t just a job; it’s the last playground for wild ideas. The one place where thoughts are free to collide, morph, and come to life. Beyond the ad world, I’m a prompter, beatmaker, and music curator—because great ideas have rhythm, and every campaign should feel like a perfect drop.
