Germán Pacheco

Together with my entire team, we developed campaigns that connected with people and delivered results, always aligning brand strategy with the latest trends and business objectives. Across multiple platforms, we ensured that our audience not only watched but actively engaged with brands in the digital world.
We achieved all of this with iconic brands like Jeep, Fiat, RAM, Mercedes-Benz, among others, creating experiences that made a lasting impact on the market.

As a creative at Burns, I had the opportunity to develop creative strategies that brought key concepts to life, driving memorable audiovisual and advertising campaigns. Every word, every idea was crafted to maximize impact and create emotional connections with the audience, delivering effective content that transformed messages into experiences that left a lasting mark on each project. I had the privilege of leading creative development for Toyota brands like Lexus, Hino, and Toyota Gazoo Racing, as well as collaborating with brands like La Positiva, among others, providing innovative solutions that delivered results and made a difference.

As a copywriter at Digitas Peru, I had the opportunity to drive great ideas, collaborating on communication projects from the initial spark of concept development to the magic of copywriting. Always focused on creating messages that connect, I helped regional brands like Diageo Latam, Winter’s, Pícaras, and more increase engagement and evoke emotions, turning each campaign into an opportunity to tell stories that truly resonate with their audience.

During my time at Lunar, I created ideas for powerful campaigns that connected with the audience. From concept development to the detailed follow-up of each advertising piece, I ensured that every element told the right story and aligned with the objectives of Winter’s, our main brand, taking each project from the first creative spark to its final launch with impact and precision.