About me
Hi, I’m Alberto, and I’ve been in the advertising world for over 19 years, working with some amazing agencies like Saatchi & Saatchi, Ogilvy, DDB, Grabarz & Partners, and LOLA. My journey has taken me across London, Germany, and Spain, and each place has shaped how I approach creativity. London taught me to think big and focus on strong ideas, Germany showed me how to keep everything running like clockwork, and Spain gave me a deep love for emotional storytelling.
Along the way, I’ve been lucky to pick up over 40 awards from festivals like Cannes Lions (3 Golds), LIA, ADC, Clio, and more. Each one feels like a little reminder of the power of ideas that connect with people, whether on a global scale or in a specific local market.
What I love most is how working in so many countries has taught me to adapt—mixing global ambition with local authenticity. That’s where the magic happens, and it keeps me curious and motivated to push boundaries. I’ve also shared some thoughts on creativity and psychology in advertising through blogs like Ninja Marketing and Adchologist.
At the end of the day, I’m all about creating work that resonates and inspires, and I’m always up for the next challenge to keep growing and learning.
