Anastasiia Khmelnitskaia

I helm a flourishing YouTube channel with a dedicated audience of over 560k subscribers, where I create engaging content focused on beauty and fashion.

My key achievements:
- I was selected as one of the talented creators and chosen for the YouTube Shorts Creator Community
- I updated my personal brand positioning and launched a new English-language YouTube channel, which is experiencing organic growth
- Reached 500k subscribers on YouTube in less than a year
- One of my videos was awarded and featured on billboards in Times Square, New York City

I helm a vibrant TikTok channel with dedicated audience over 3M followers, where I create beauty and lifestyle content

My key achievements:
- I gained 1M followers within 2 months in 2021, starting from 300k
- Further gained an additional 3M followers by 2023 by working on an own strong media strategy
- Established a strong and distinctive self-brand
- Cultivated robust partnerships with renowned global brands including L’Oréal Beauty, Urban Decay, Clarins, Caudalie, NYX, Rowenta, Victoria’s Secret, and more
- I was selected as one of the most talented beauty content creators and invited to the TikTok Talents Community

At Sorry, Guys we develop innovative and impactful digital projects for both global and local brands. Our expertise covers a wide range of solutions, from 360-degree digital campaigns and positive change initiatives to trade promotions, native advertising, VFX/CGI/AR/VR content creation, and influencer activations.

I specialize in managing multiple large-scale projects simultaneously while leading production teams and optimizing workflows. My focus is on ensuring seamless collaboration across departments to deliver high-quality, creative, and results-driven advertising campaigns for global and local brands.

Drawing from my experience with renowned brands like Henkel, Dubai Economy and Tourism, HONOR, Porsche, and others, I oversee diverse projects, ensuring they are strategically crafted and executed to meet both client objectives and audience expectations. I also ensure our projects align with the latest market trends and audience needs.

By integrating strategy, creativity, and technology, we help brands not only reach their marketing goals but also connect with their audiences in a meaningful way.

• Lead the development and execution of strategic marketing campaigns for a top-tier FinTech brand, resulting in a 20% increase in brand awareness
• Built a high-performing team of marketing producers from scratch, handpicked talent, and created streamlined processes
• Providing continuous coaching and mentorship to the newly formed team, fostering a culture of high-performance and continuous learning in marketing analytics and strategy
• Masterminding and executing the go-to-market strategy, accelerating brand visibility, and increasing market penetration by 25%
• Overseeing the in-house marketing production process in tandem with external 360-agencies project management, fostering operational synergy and campaign effectiveness
• Actively fostering cross-departmental collaboration, orchestrating a unified project delivery roadmap that ensures consistent branding across all platforms
• Systematically crafting and managing comprehensive project timelines, optimizing content production and marketing analytics workflow efficiency
• Continually driving innovation by seeking and implementing new process improvement ideas, enhancing operational effectiveness in campaign delivery by 23%