Shanghai Blood Center - "A drop of possibilities"

McCann Health Shanghai, China

Awards

1650

This ad is part of the ACT Responsible Collection

Brand: Shanghai Blood Center
Country: China

Advertiser: Shanghai Blood Center

Title	A drop of possibilities
Brief	The ideaOur idea was to create an impact using a drop of BLOOD. We filled the blood with rael life stories that show how blood donation can change lives and create endless possibilities for others, and themselves.The Craft:We crafted the posters using highly detailed 3D model renderings. We turned real life stories into ‘liquid’ to create the form of blood. Then we turned them into dynamic sculptures to enhance the details. Both the character and sculpture are based on the ancient Chinese style of Qidiao — art made with carved lacquer.A drop of possibilitiesYour blood will make a difference to other’s lives.Please give blood now.
Agency	McCann Health
Campaign	A drop of possibilities
Advertiser	Shanghai Blood Center
Brand	Shanghai Blood Center
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Philosophy	Subscribers Only
Problem	Subscribers Only
Media Type	Poster
Length	36 seconds
Executive Creative Director	P...re ..o Subscribers Only
Creative Director	T...y C...ng Subscribers Only
Creative Director	S...on .u Subscribers Only
Art Director	J...y ..e Subscribers Only
Art Director	T...y T..g Subscribers Only
Art Director	J....un ..n Subscribers Only
President	C...ie .o Subscribers Only
Global Chief Creative Officer	M..t Ea....od Subscribers Only
Account Director	E...ne ..o Subscribers Only
Account Manager	M...y Z..u Subscribers Only