Pristiq - "Not Another Sad Song (Film)"

McCann Health

McCann Health Hong Kong, China

1574

Title	Not Another Sad Song (Film)
Brief	IdeaCollaborating with JOOX, Asia’s largest music streaming service, we used data to identify users who showed a sudden interest in melancholy music. Then, we interrupted their playlists with an ad. A voice told them they may be suffering from depression and directed them to take a simple online test to find out more. Those who tested positive were able to book consultations with medical professionals.
Agency	McCann Health
Campaign	Not Another Sad Song
Advertiser	Pfizer
Brand	Pristiq
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Story	Subscribers Only
Media Type	Case Study
Length	126 seconds
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