2021 MAD STARS Award Winners

MAD STARS

Creative Award

Busan, South Korea

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Saatchi & Saatchi, Melbourne

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Brand Experience & Activation

Donation Dollar: Made to make a difference (Board)

AGENCY: Saatchi & Saatchi
BRAND: The Royal Australian Mint
CATEGORY: Use of Brand Experience & Activation: Use of print or standard outdoor in a promotional campaign
AWARD: Grand Prix
ADVERTISER: The Royal Australian Mint

2021 MAD STARS - Grand Prix of the Year - Use of Direct Marketing: Ambient media

Direct

Donation Dollar: Made to make a difference (Board)

AGENCY: Saatchi & Saatchi
BRAND: The Royal Australian Mint
CATEGORY: Use of Direct Marketing: Ambient media
AWARD: Grand Prix of the Year
ADVERTISER: The Royal Australian Mint

2021 MAD STARS - Grand Prix - Sectors: Not-for-profit / Charity/ Government

Design

Donation Dollar: Made to make a difference (Board)

AGENCY: Saatchi & Saatchi
BRAND: The Royal Australian Mint
CATEGORY: Sectors: Not-for-profit / Charity/ Government
AWARD: Grand Prix
ADVERTISER: The Royal Australian Mint

2021 MAD STARS - Gold - Sectors: Not-for-profit / Charity/ Government

Pivot

Donation Dollar: Made to make a difference (Board)

AGENCY: Saatchi & Saatchi
BRAND: The Royal Australian Mint
CATEGORY: Sectors: Not-for-profit / Charity/ Government
AWARD: Gold
ADVERTISER: The Royal Australian Mint

2021 MAD STARS - Gold

PSA: Others

Donation Dollar: Made to make a difference (Board)

AGENCY: Saatchi & Saatchi
BRAND: The Royal Australian Mint
AWARD: Gold
ADVERTISER: The Royal Australian Mint

2021 MAD STARS - Gold - Outdoor Craft: Art Direction

Outdoor

Donation Dollar: Made to make a difference (Board)

AGENCY: Saatchi & Saatchi
BRAND: The Royal Australian Mint
CATEGORY: Outdoor Craft: Art Direction
AWARD: Gold
ADVERTISER: The Royal Australian Mint

2021 MAD STARS - Gold - Sectors: Not-for-profit / Charity/ Government

Media

Donation Dollar: Made to make a difference (Board)

AGENCY: Saatchi & Saatchi
BRAND: The Royal Australian Mint
CATEGORY: Sectors: Not-for-profit / Charity/ Government
AWARD: Gold
ADVERTISER: The Royal Australian Mint

2021 MAD STARS - Bronze - City Brands (including province)

Place brand

Made From Melbourne

AGENCY: Saatchi & Saatchi
BRAND: Saatchi & Saatchi
CATEGORY: City Brands (including province)
AWARD: Bronze
ADVERTISER: Saatchi & Saatchi

2021 MAD STARS - Crystal - Use of Direct Marketing: Ambient media

Direct

Made From Melbourne

AGENCY: Saatchi & Saatchi
BRAND: Saatchi & Saatchi
CATEGORY: Use of Direct Marketing: Ambient media
AWARD: Crystal
ADVERTISER: Saatchi & Saatchi

2021 MAD STARS - Crystal - Communication Design: Promotional items(Retail Environment)

Design

Made From Melbourne

AGENCY: Saatchi & Saatchi
BRAND: Saatchi & Saatchi
CATEGORY: Communication Design: Promotional items(Retail Environment)
AWARD: Crystal
ADVERTISER: Saatchi & Saatchi