2021 MAD STARS Award Winners
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Guess Which Book Is It?
AGENCY:
The Nine Shanghai
BRAND:
Yan Ji You Bookstores
CATEGORY:
Outdoor Craft: Art direction
AWARD:
Gold
ADVERTISER: Yan Ji You Bookstores
Guess Which Book Is It?
AGENCY:
The Nine Shanghai
BRAND:
Yan Ji You Bookstores
CATEGORY:
Use of Brand Experience & Activation: Use of promotional stunts /live advertising/live
AWARD:
Silver
ADVERTISER: Yan Ji You Bookstores
Waste-Sorting Blind Box
AGENCY:
The Nine Shanghai
BRAND:
JCDecaux/The Environmental Protection Department
CATEGORY:
Communication Design: Self-promotion(POS, Consumer Touchpoints, In-store
AWARD:
Silver
ADVERTISER: JCDecaux
Guess Which Book Is It?
AGENCY:
The Nine Shanghai
BRAND:
Yan Ji You Bookstores
CATEGORY:
National Brands
AWARD:
Crystal
ADVERTISER: Yan Ji You Bookstores