Bela Ziemann
Chief Strategy Officer at LePub
Milan, Italy
TitleDiesel Haute Couture FW18
BriefThe film is all about flipping the language of abusers into words that can empower. The use of "I Wanna Be Loved By You" on the soundtrack is an ironic take on the premise of the campaign: it's not about being loved, but turning hate against the haters. The calypso treatment of the song celebrates, to an extreme, the liberation of acceptance.
Agency
Campaign Ha̶u̶te Couture FW18
Advertiser Diesel
Brand Diesel

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Web Film
Length
Production Company
Colorization
Post Production
Global Chief Creative Officer B...o Be....li Subscribers Only
Chief Executive Officer (CEO) B...o Be....li Subscribers Only
Chief Creative Officer Cr.....na Bo.....ini Subscribers Only
Creative Director T...go C..z Subscribers Only
Creative Director M...ea Gh.....iu Subscribers Only
Associate Creative Director S...ne .i L..s Subscribers Only
Copywriter J...s A....ws Subscribers Only
Art Director A..x E....ie Subscribers Only
Copywriter A...n M....el Ku.....ner Subscribers Only
Head Of Planning B..a Z....nn Subscribers Only
Strategic Planner M...ca Ra.....cu Subscribers Only
Head of Production Fr.....ca Z....ra Subscribers Only
Producer Ma....na Vu......vic Subscribers Only
Art Buyer Ca....na Co.....no Subscribers Only
Designer Gi....ca Ch....ci Subscribers Only
Client Services Director E...i Ch.....eia Subscribers Only
Client Services Director B....ra P...a Subscribers Only
Account Supervisor F....po D�....drea Subscribers Only
Head of Social Media S....no P....zo Subscribers Only
Social Media Manager D...a T..u Subscribers Only
Director J...n To.....ic Subscribers Only
Executive Producer B...e P...ll Subscribers Only
Production Company Producer N....ie Ja....on Subscribers Only
Director of Photography (DOP) Ch.....phe Co....te Subscribers Only
Photographer V...li G....ch Subscribers Only
Editor M...na Pe....ic Subscribers Only
Colorist M...y Ro....er Subscribers Only
Post Production R..n Ha....ks Subscribers Only
Music S...er Subscribers Only
Music Supervision M....el Be.....ini Subscribers Only

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