He has conducted research and published articles on branding, corporate communications, image strategy and digital.
Among the clients Pascal is advising for their identity, image & communications strategy: French MoD, Hachette, Renault, L'Oréal, Carrefour; Pascal joined MS&L Group as SVP, Chief Strategy Officer in September 2009, helping to develop and implement the newly formed company's global strategy, particularly in the fields of research & development, business strategy (practices, strategic tools, etc.), strategic planning, trends & market surveys, audience intelligence, evaluation of the skills an expertise of potential acquisitions and branding strategy.
Pascal joined Intelligences, a strategic consultancy of Publicis, in 1987. In 1994 he was promoted Partner at Publicis Consultants, and in 2001, he became GM at Carré Noir, Publicis design & branding agency.
In 2005, he was appointed Vice-President of Publicis Consultants | Worldwide, in charge of Brand Strategy & International Network,
Pascal; . He's an Associate Professor at CELSA (Paris IV Sorbonne) and a visiting professor at HEC (French business college). He has conducted research and published articles on branding, corporate communications, image strategy and digital.