Bechara Mouzannar
Former CCO Publicis Communications MEA/Leo Burnett MEA. at Unbranded
Beirut, Lebanon
My Latest Work
SEE ALL WORKMashrou' Leila "Lilwatan"
Give in to Giving
Who did it first? McDonald's vs. Alexander Wang
Secure Your Account
About me
Multi-awarded and multilingual cosmopolitan creative and strategist, holder of two MBAs.
Former Chief Creative Officer, Publicis Communications, MEA, & Chief Creative Officer, Leo Burnett MEA (2011-2020)
Now, Independent Film Director and Creative Producer
Skills
- Creative Strategy
- Creative Direction
- Integrated Marketing
- Interactive Advertising
- Commercials
- Advertising
- Outdoor Advertising
- Brand Development
- Brand Architecture
- Corporate Branding
- Digital Marketing
- Art Direction
- Digital Strategy
- Corporate Identity
- Marketing Communications
- Concept Development
- Digital Media
- Adobe Creative Suite
- Interactive Marketing
- Branding & Identity
- Online Marketing
- Online Advertising
- Public Relations
- Direct Marketing
- New Media
- Brand Management
- Social Media Marketing
- Copywriting
- Logo Design
- Web Design
- Media Planning
- Creative Services
- Typography
- Brand Implementation
- Visual Communication
- Graphic Design
- Mobile Marketing
- Campaigns
- Team Management
- Award Winner
- Relationship Marketing
- Interaction Design
- Content Strategy
- Packaging
- Direct Mail
- Email Marketing
- Brand Awareness
- User Experience
- Brochures
- Viral Marketing
Sector Experience
- Charities, Foundations, Volunteers
- Beverages
- Restaurants & Fast Food
- Banking & Financial Services, Investments, Stock Brokers
- Road Safety
- Retail, Distribution & Restaurants
- Mineral, Sparkling & Bottled Waters
- TV/Radio Programs & Stations
- Institutional/Public Interest/Non-Profit Org.
- Soups, Stuffing, Cooked Sauces
- Telecommunications Services
- Culture, Leisure & Sport
- Consumer Electronics & Audio-Visual
- Feminine Hygiene
- Cable / Satellite Services
- Clothing
- Cleaning Products, Soaps, Detergents
- Spirits, Fortified Wines
- Wines, Champagnes
- Drugstores, Specialty Stores
- State Education
- Racial/Ethnic/Minority/Disability Awareness
- Anti-Domestic Violence, Sexual Abuse
- Human Rights
- Animal Rights/Safety/Adoption
- Newspapers, Magazines, Books
- Hair Care Products
- Breakfast Cereals
- Environmental & Animal Issues
- Chocolate
- Ice Cream
Awards
- 2021 Dubai Lynx International Festival of Creativity
- 2020 D&AD Awards
- 2020 The Loeries
- 2020 AdForum Business Creative Report
- 2020 PHNX Awards
- 2019 International Food and Beverage Creative Excellence Awards - FAB Awards
- 2019 LIA
- 2019 ADFEST
- 2015 Epica Awards
- 2015 Cristal Media & ADvertising Summit
- 2015 Cannes Lions International Festival of Creativity
- 2015 The New York Festivals Advertising Awards
- 2015 MAD STARS
- 2015 The Golden Drum Awards
- 2015 CLIO Awards
- 2015 Kinsale Shark Advertising Festival
- 2014 Mena Cristal Awards
- 2009 The Intercontinental Advertising Cup (The Cup) / ICAC
- 2009 ACT Responsible Tributes
- 2007 Global Product Committee
- 2003 Mondial de la Pub des Pays Francophones / ex Mondial de la Publicité Francophone
People I worked with
André Nassar
André Nassar
Impact BBDO Dubai
Malek Ghorayeb
CCO
Leo Burnett Levant + Qatar & P&G Global Hub.
Areej Mahmoud
Screenwriter/Director
Studio Humbaba
Maged Nassar
Creative Director
Leo Burnett MENA (Middle East & North Africa)
Pierre Mouarkech
Director of Photography (DOP)
Picky Productions
My Work
SEE ALL WORKThe fasting pixels
- BRAND:
- The Ramadan bundle
- AGENCY:
- Leo Burnett Riyadh
Rest after fame
- BRAND:
- TVEKSAM, EGG CUP
- AGENCY:
- Leo Burnett Jeddah
Pee Palette
- BRAND:
- Bottled Water
- AGENCY:
- Leo Burnett Middle East & North Africa
Moccachino
- BRAND:
- McCafé
- AGENCY:
- Leo Burnett Middle East & North Africa
Simple
- BRAND:
- McCafé
- AGENCY:
- Leo Burnett Middle East & North Africa
Macchiato
- BRAND:
- McCafé
- AGENCY:
- Leo Burnett Middle East & North Africa
Positions
Independent producer and director
Freelance
Lebanon
January 2020 - Present (4 years 10 months)
Chief Creative Officer
Publicis Communications Middle East
Lebanon
March 2016 - December 2019 (3 years 9 months)
(Leo Burnett, Publicis, Saatchi&Saatchi, Arc, MS&L) - 23 agencies in the Middle East.
Chief Creative Officer
Lebanon
January 2011 - December 2019 (8 years 11 months)
In charge of the creative strategy/product/innovation of the Leo Burnett Group of companies in the Middle East and in North Africa:
Leo Burnett (Beirut, Dubai, Cairo, Doha, Jeddah, Riyadh, Amman, Suleimaniye, Erbil, Kuwait & Casablanca), Arc (Dubai), LeoComm (Dubai, Beirut, Cairo, Saudi Arabia), Atelier LB Beirut, Publicis (Dubai, Beirut, Cairo, Casablanca), Flip.
Based in Beirut, Lebanon.
Leo Burnett (Beirut, Dubai, Cairo, Doha, Jeddah, Riyadh, Amman, Suleimaniye, Erbil, Kuwait & Casablanca), Arc (Dubai), LeoComm (Dubai, Beirut, Cairo, Saudi Arabia), Atelier LB Beirut, Publicis (Dubai, Beirut, Cairo, Casablanca), Flip.
Based in Beirut, Lebanon.
Give in to Giving
- BRAND:
- Emirates NBD
- AGENCY:
- Leo Burnett Middle East & North Africa
Pee Palette
- BRAND:
- Bottled Water
- AGENCY:
- Leo Burnett Middle East & North Africa
Moccachino
- BRAND:
- McCafé
- AGENCY:
- Leo Burnett Middle East & North Africa
Simple
- BRAND:
- McCafé
- AGENCY:
- Leo Burnett Middle East & North Africa
Macchiato
- BRAND:
- McCafé
- AGENCY:
- Leo Burnett Middle East & North Africa
Cappuccino
- BRAND:
- McCafé
- AGENCY:
- Leo Burnett Middle East & North Africa
Give In To Giving
- BRAND:
- Emirates NBD
- AGENCY:
- Leo Burnett Middle East & North Africa
McChicken
- BRAND:
- McDonald's
- AGENCY:
- Leo Burnett Middle East & North Africa
Kidnap
- BRAND:
- Du
- AGENCY:
- Leo Burnett Middle East & North Africa
Safety Screen
- BRAND:
- Samsung
- AGENCY:
- Leo Burnett Middle East & North Africa
Fashion For Real People
- BRAND:
- MAX
- AGENCY:
- Leo Burnett Middle East & North Africa
Tropa For Life
- BRAND:
- Du
- AGENCY:
- Leo Burnett Middle East & North Africa
Too Silly
- BRAND:
- du
- AGENCY:
- Leo Burnett Middle East & North Africa
Too Informative
- BRAND:
- du
- AGENCY:
- Leo Burnett Middle East & North Africa
- 2021 Dubai Lynx International Festival of Creativity
- 2020 D&AD Awards
- 2020 The Loeries
- 2020 AdForum Business Creative Report
- 2020 PHNX Awards
- 2019 International Food and Beverage Creative Excellence Awards - FAB Awards
- 2019 LIA
- 2019 ADFEST
- 2015 Epica Awards
- 2015 Cristal Media & ADvertising Summit
- 2015 The New York Festivals Advertising Awards
- 2015 MAD STARS
- 2015 Cannes Lions International Festival of Creativity
- 2015 CLIO Awards
- 2014 Mena Cristal Awards
Regional Executive Creative Director
Leo Burnett MENA
September 2005 - December 2010 (5 years 3 months)
In charge of: Lebanon & the Levant, Egypt, Saudi Arabia and P&G brands' portfolio for the whole MENA region and for Central & Eastern Europe.
Regional Executive Creative Director
Leo Burnett Lebanon, Levant & Egypt
February 1999 - June 2005 (6 years 4 months)
Executive Creative Director
Leo Burnett Beirut
1995 - 1999 (4 years)
#Shameonwho
- BRAND:
- GENDER EQUALITY NGO
- AGENCY:
- H&C Leo Burnett Beirut
The Cult Of The Night
- BRAND:
- Mashrou' Leila
- AGENCY:
- H&C Leo Burnett Beirut
What Girls Can Do
- BRAND:
- Always
- AGENCY:
- H&C Leo Burnett Beirut
I Say Arabi
- BRAND:
- Dish Network
- AGENCY:
- H&C Leo Burnett Beirut
Merry Balconies
- BRAND:
- Bonux
- AGENCY:
- H&C Leo Burnett Beirut
Amy
- BRAND:
- Virgin Radio
- AGENCY:
- H&C Leo Burnett Beirut
Keep The Flame Alive
- BRAND:
- Johnnie Walker
- AGENCY:
- H&C Leo Burnett Beirut
Keep The Flame Alive
- BRAND:
- Johnnie Walker
- AGENCY:
- H&C Leo Burnett Beirut
Nirvana
- BRAND:
- Virgin Radio
- AGENCY:
- H&C Leo Burnett Beirut
The Police
- BRAND:
- Virgin Radio
- AGENCY:
- H&C Leo Burnett Beirut
MJ
- BRAND:
- Virgin Radio
- AGENCY:
- H&C Leo Burnett Beirut
Volunteers Seek No Recognition
- BRAND:
- Offre Joie
- AGENCY:
- H&C Leo Burnett Beirut
The Monks
- BRAND:
- Château Ksara
- AGENCY:
- H&C Leo Burnett Beirut
The Orphan
- BRAND:
- Château Ksara
- AGENCY:
- H&C Leo Burnett Beirut
- 2021 Dubai Lynx International Festival of Creativity
- 2016 ADFEST
- 2015 Epica Awards
- 2015 Cristal Media & ADvertising Summit
- 2015 Cannes Lions International Festival of Creativity
- 2015 The New York Festivals Advertising Awards
- 2015 The Golden Drum Awards
- 2015 CLIO Awards
- 2015 MAD STARS
- 2015 LIA
- 2015 Kinsale Shark Advertising Festival
- 2014 Mena Cristal Awards
- 2009 The Intercontinental Advertising Cup (The Cup) / ICAC
- 2009 The Loeries
- 2009 ACT Responsible Tributes
- 2007 Global Product Committee
- 2003 Mondial de la Pub des Pays Francophones / ex Mondial de la Publicité Francophone
Creative Director
Leo Burnett Dubai
1989 - 1991 (2 years)
TV Commercials Director
Laser Films
October 1986 - October 1989 (3 years)
Directed over 100 commercials. Mainly in Beirut and also in Paris and in Athens.
Copywriter & Associate Creative Director
Leo Burnett Beirut
February 1985 - September 1986 (1 year 7 months)
Account Supervisor
Publicis Conseil, Paris
1984 - 1985 (1 year)
Education
Executive MBA, Creative Leadership & Innovation in Communication
2008 - 2009 (1 year)
Berlin, Tokyo, New York, Chicago, London.
Other professional activities
PHNX Tribute 2020
Awards Jury Member
