Fernando Machado

Fernando Machado is a globally renowned marketer celebrated for his visionary leadership and belief in creativity as a competitive advantage. With a career spanning decades, Fernando has established a reputation for transforming brands through innovative strategies, consumer insights, and bold marketing initiatives that drive business growth.

Currently, Fernando is an Operating Partner at Garnett Station Partners (GSP), a private equity firm managing investments of approximately $3 billion across sectors like fast food, pet care, and services. He also serves as the Dean of the Brand Marketer Academy at Cannes Lions, where he curates the program agenda for one of the festival’s most influential gatherings, and sits on the board of Braze. In addition to these roles, Fernando advises and consults for various global brands.

Before joining GSP, Fernando was Chief Marketing Officer at Activision Blizzard, where he oversaw marketing for iconic gaming franchises, including Call of Duty, World of Warcraft, Diablo, Overwatch, and Candy Crush. During his tenure, he led the development of impactful campaigns that resonated with gamers worldwide.

Prior to Activision, Fernando spent seven years at Restaurant Brands International, where he revitalized beloved brands like Burger King, Popeyes, and Tim Hortons. His leadership infused these brands with purpose, sustainability, enhanced product quality, and cutting-edge digital transformation, earning widespread recognition for their creative excellence.

Fernando’s career began at Unilever, where he spent 18 years working across diverse product categories and brands. His legacy includes leading Dove’s groundbreaking Real Beauty Sketches campaign, which remains one of the most acclaimed marketing initiatives in history.

Known for his bold ideas and relentless pursuit of creative excellence, Fernando has received numerous accolades throughout his career. His work continues to inspire marketers and redefine what’s possible in the industry.