| Title | The first half |
| Brief | With almost 60,000 participants and 200,000 in the audience, Göteborgsvarvet is the world's biggest half marathon and an annual mega event for Gothenburg. Yet awareness of the event is still low in large parts of Sweden compared to Stockholm's annual full marathon. The answer? Buy full-page ads in Expressen (Sweden’s leading tabloid) during the Stockholm Marathon week. But use only half the space. |
| Agency | Welcom |
| Campaign | The first half |
| Advertiser | Göteborgsvarvet |
| Brand | Göteborgsvarvet |
| Posted | November 2019 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Newspaper |
| Creative Director | J...s S....all Subscribers Only |
| Copywriter | E...ie Sv....on Subscribers Only |
| Art Director | E....je Bo....er Subscribers Only |
| Account Director | P...r L...er Subscribers Only |
| Account Manager | J....na A....il Subscribers Only |
| Finishing | M...e L....an Subscribers Only |
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