About me
Joe has been a pioneer and innovator in integrated marketing communications for almost 30 years. His long-standing, deeply held beliefs include:
1) Abolishing traditional agency bureaucracies in favor of self-managed, client-centric, cross-functional teams
2) Media-neutral thinking and creativity
3) A full-feedback environment
4) The unwavering commitment to delivering concrete business results while helping to build clients' brands
Prior to founding The Phelps Group in 1981, Joe worked at major agencies including NW Ayer and Grey Advertising. His book "Pyramids are Tombs" is recommended by America's most recognized IMC professors.
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