About me
Joseph Gallegos cultivates new business for goodness Mfg. and works
closely with clients to diagnose brand challenges. He leads agency
teams comprised of the industry's best and brightest to solve those
challenges through every facet of research, brand strategy and
creative development.
Joseph's experience includes account management, strategy and business
development roles with global branding and advertising firms in the
U.S., Europe, Asia-Pacific and Latin America. He has worked with
Fortune 500 brands in industries as diverse as automotive, media
and entertainment, consumer packaged goods, destinations, retail
and technology in both B2B and B2C segments.
Joseph worked for U.K. agencies Saatchi & Saatchi and Attik from
1996-2002, where he led client relationships and strategic planning
for Baileys, DirecTV, Faena Hotel + Universe, Ford Motor Company,
Fox Sports, Infogrames, José Cuervo, Kodak Professional, Levi
Strauss & Co., Medtronic, MTV, Musicmatch, Nike, Nortel
Networks, Scion and Visteon. To this end, his noteworthy
accomplishments include leading brand positioning with Faena Hotel
+ Universe's founder to help position the hotel among the best in
South America; Wallpaper named it Best New Hotel of 2007. And
Joseph's contributions for Attik won multiple PromaxBDA Awards and
Most Innovative Retail Store Design Concept award for Levi's
Silvertab brand.
Joseph went on to co-found freelance motion design firm Monica & Joe,
whose clients included AT&T Broadband, BuyTV, E*TRADE and Sega.
He executive produced a full-scale on-air rebrand for
Spanish-language TV giant Televisa-another PromaxBDA award
winner.
Prior to joining goodness Mfg., Joseph held senior level business
development positions at brand strategy and design consultancies
FutureBrand and Siegel+Gale, where he led wins at Coca-Cola, Crown
Royal, Demand Media, Disney Family, Microsoft, Qualcomm, Starwood
Hotels and Target.