Eats Lingerie debuts its first collection with a sizzling campaign starring model Erin Michelle Cummins. While Renewed creative director Neel Majumder worked as an executive creative director, LA-based creative, Chris Applebaum, is the director of the brand with branf creative direction by Gemma Louise May. The blonde bombshell appears in images captured by Sonny Matson on location in Malibu, California. Called Black Cherry, Eats’ debut line includes a bra, garter belt, g-string, and pasties. These designs are made from delicate lace, satin trims, gold hardware, and cherry charms.