About me
César is the CEO & President of SCOPEN, the leading consultancy firm specialising in the communications industry with a strong research foundation. Since joining in 1993, he has played a pivotal role in the company’s growth, shaping its strategic direction and driving its global presence. In 2009, he assumed the role of global CEO, overseeing SCOPEN’s international expansion.
César is the only non-marketing specialist on the Board of Directors of the Spanish Advertisers Association (aea), and also serves as Secretary of the Spanish Effectiveness Awards. In addition, he frequently sits on juries for various industry awards and festivals. As an international speaker, educator, and contributor to industry publications, César specialises in image and positioning research for agencies, advertisers, and media outlets, while also regularly teaching at universities and master's programs.
