Jeff Upshaw

Jeff serves as the Chief Strategic Officer for BBDO Atlanta. He is currently the executive strategic planner for Bayer Environmental Science and Bayer CropScience, ING, and the Florida Department of Citrus.

Jeff has been at BBDO for 23 years. His passion was an integral part of the team effort that launched Cingular Wireless (now AT&T). Jeff’s strategic vision has also guided the evolution of ING’s brand promise, “Your future. Made easier.” He was instrumental in uncovering the “Unfulfilled Idealist” insight for the Peace Corps. For Capital One Bank, he developed the strategy that led to the successful move of Capital One into branch banking. He also launched the Bayer Advanced brand. Jeff is living proof that passion works.