My Latest Work
SEE ALL WORKTable
Mattress
Sofa
Made to move
About me
I help brands connect with people in more relevant ways.
Sector Experience
- Drugstores, Specialty Stores
- Charities, Foundations, Volunteers
- Newspapers, Magazines, Books
- Mayonnaise, Ketchup, Mustards
- Sportswear
- State Employment, Forces & Police Recruitment
- Destinations (Countries & Places)
- Leisure & Sport Equipment
- Racial/Ethnic/Minority/Disability Awareness
- Institutional/Public Interest/Non-Profit Org.
- Disease Awareness, Support Groups & Associations
- Retail, Distribution & Restaurants
- Culture, Leisure & Sport
- Apparel & Accessories Stores
My Work
SEE ALL WORKThanks to your donations
- BRAND:
- Jewish General Hospital Foundation
- AGENCY:
- Rethink Communications Inc.
Tomorrows Are Made Here
- BRAND:
- Jewish General Hospital Foundation
- AGENCY:
- Rethink Communications Inc.
Living Stories by Penguin Random House Canada
- BRAND:
- Penguin Random House Canada
- AGENCY:
- Rethink Communications Inc.
Diner
- BRAND:
- Heinz Ketchup
- AGENCY:
- Rethink Communications Inc.
Diner
- BRAND:
- Heinz Ketchup
- AGENCY:
- Rethink Communications Inc.
Diner
- BRAND:
- Heinz Ketchup
- AGENCY:
- Rethink Communications Inc.
Heinz Ketchup Fraud (Board)
- BRAND:
- Heinz Ketchup
- AGENCY:
- Rethink Communications Inc.
Ability Signs
- BRAND:
- Decathlon
- AGENCY:
- Rethink Communications Inc.
Ability Signs
- BRAND:
- Decathlon
- AGENCY:
- Rethink Communications Inc.
Positions
Lead Strategist
Montreal, Canada
April 2017 - Present (7 years 8 months)
Ability Signs
- BRAND:
- Decathlon
- AGENCY:
- Rethink Communications Inc.
Ability Signs
- BRAND:
- Decathlon
- AGENCY:
- Rethink Communications Inc.
Ability Signs (Board)
- BRAND:
- Decathlon
- AGENCY:
- Rethink Communications Inc.
Unofficial Museums
- BRAND:
- Ottawa Tourism
- AGENCY:
- Rethink Communications Inc.
Decathlon Ability Signs
- BRAND:
- Decathlon
- AGENCY:
- Rethink Communications Inc.
Get Outside, 2
- BRAND:
- Decathlon
- AGENCY:
- Rethink Communications Inc.
Get Outside
- BRAND:
- Decathlon
- AGENCY:
- Rethink Communications Inc.
Pride Shield
- BRAND:
- Fondation Emergence
- AGENCY:
- Rethink Communications Inc.
The Pride Shield
- BRAND:
- Fondation Emergence
- AGENCY:
- Rethink Communications Inc.
Strategic Planner
Montréal, Canada
July 2012 - April 2017 (4 years 9 months)
Communications and branding strategies -- positioning, brand architecture, channels, messaging --, customer experience, consumer research, market analysis, trend monitoring, etc.
I've worked with brands such as Gaz Métro, Loto-Québec, General Mills, Liberté, Saputo, Tourisme Québec and Camoplast Solideal
I've worked with brands such as Gaz Métro, Loto-Québec, General Mills, Liberté, Saputo, Tourisme Québec and Camoplast Solideal
Education
Masters in Marketing
2006 - 2008 (2 years)
My thesis was about self-branding/impression management on a datingwebsite. It focused on the decoding and the interpretation of the self-brander's performance by the viewers.
Bachelor in Marketing
2001 - 2004 (3 years)
HEChange (welcoming exchange students), ISN (International Student Network), La Relève publicitaire 2004 (provincial advertising contest).
Other professional activities
HEC Montreal, Montréal, Quebec
Teaching
August 2016 - Present (8 years 4 months)
Course : Communication marketing
Programs : Bachelor + Master
