Xavier Blais
Partner, Creative Director at Rethink
Montreal, Canada
TitleAbility Signs
BriefUsing Decathlon’s existing signage system and iconic blue brand color, we developed 25 custom symbols representing a variety of wheelchair and non-wheelchair based para-sports. By simply adding sport items and accessories to a universally known icon, we told a completely different story. One that showcases all that people with disabilities can do, not their limitations.
Agency
Campaign Decathlon Ability Signs
Advertiser Decathlon
Brand Decathlon

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PostedNovember 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Outdoor/Out of Home
Production Company ..D Pr......ons Subscribers Only
Chief Creative Officer A...n St....an Subscribers Only
Executive Creative Director M..e D....ck Subscribers Only
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