Xolisa Dyeshana

Xolisa Dyeshana has been a cornerstone of Joe Public for the past 12 years, where he serves as Chief Creative Officer and partner. His passion for creativity is evident in his influential roles within the advertising industry, including his tenure as Chairperson of the Creative Circle, the highest decision-making body for advertising creativity in South Africa. He also served as Chairman of The Loerie Awards from 2012 to 2014, South Africa’s premier advertising awards show. Most recently, Xolisa was appointed to the prestigious international board of The One Show.

Xolisa is deeply committed to driving social change through advertising. He has actively contributed to numerous industry committees focused on creating opportunities for young people from underprivileged backgrounds to access the industry.

Over the years, Xolisa has collaborated with remarkable clients, fostering partnerships that have not only driven brand growth but also earned widespread recognition. His work has been celebrated with accolades from Cannes Lions, D&AD, The One Show, and The Loerie Awards.

Joe Public, founded in 1998, is one of South Africa’s largest 100% independently owned communications agencies, dedicated to driving the growth of its clients, people, and the country. The agency is part of Joe Public United, a group comprising five integrated specialist companies: Joe Public (Above-the-line), Connect Joe Public (Digital), Engage Joe Public (Public Relations), Ignite Joe Public (Below-the-line), and Shift Joe Public (Brand Design). Joe Public United also maintains partnerships and affiliations across 14 countries in Africa and Europe.