Both passionate about brand and media, Claire is an enthousiastic and open minded global marketing, communication and business development manager with 15+ years’ experience of successfully leading brand strategy, media communication, digital and business strategy in diverse globally recognised BtoB and BtoC environments.
She delivers through truly understanding markets and clients compelling digital operating models, services, sales initiatives and relevant communications that balance customer attractiveness with financial results.
She is a highly accomplished team leader with transverse skills, that combine strategy with operations as well as a robust expertise in media. Her approach is relevant and pragmatic as well. Claire is focused on impact and scalability with a customer centric vision.
Professional and curious, she adapts herself very fast and is eager to discover new universes, remaining true to her core values : respect, trust and commitment.
✪✪✪ Key skills & Know-How ✪✪✪
✔ Develop, deliver and execute international brand strategies across different industries: creation and launching of new brands, brand positioning strategy, brand platform design, brand transformation
✔ Deliver multi-year marketing plans, from competitive intelligence, market and social trends analysis, to performance management (forecasts and P&L)
✔ Develop, deliver and execute international on and off line media communication strategies across different industries (Electronics, Pay-TV/Media, FMCG, e-insurance)
✔ Develop strong CRM strategies to optimize loyalty, transforming business operations and customer experience through the use of technology and data with always a brand content mindset
✔ Identify new business opportunities and develop the portfolio of clients through innovative sales initiatives
✔ Technical skills (Access, CMS Sitecore/Wordpress/Drupal, SEO, Adwords, Analytics (GA/Omniture/Xiti), Salesforce and Social Studio)