Lou joined Ogilvy & Mather in 1994 as an Account Supervisor on IBM, after working at N.W. Ayer and Kirshenbaum & Bond.
His joining O&M on the IBM account was inspired by a long-standing love for technology coupled with a desire to be a part of a client and agency team that was going to make history by helping to revitalize the IBM brand. He moved to Paris in 1996 to help lead the IBM account across Europe. In 2000, he returned to New York to join the IBM worldwide leadership team and became President of the IBM business globally in 2007.
In the 20 years since he joined the team, Lou has been an active citizen of the IBM and O&M partnership and has implemented groundbreaking technological and creative innovations across the body of work. IBM's creative work has garnered scores of awards from the industry's top shows like Cannes and the Effies.In 2011, Lou was asked to lead the O&M New York operation as Chief Operating Officer, while maintaining global leadership of the IBM business and also running the American Express account. In the past three years, Lou has focused on building strong discipline expertise that developed integrated communication solutions for clients such as IBM, Unilever, Coca-Cola, UPS, BP, and Time Warner Cable. In addition and under his leadership on American Express, O&M its the highest performance rating in over a decade. During his time as COO, the New York office has won significant new business assignments from clients such as Comcast Business, E*TRADE, and Tiffany & Co.
In 2014, Lou was named Chief Executive Officer of O&M New York, where he is responsible for the agency's business performance, creative strategy, operations, client relationships and talent management while continuing to grow the New York office, the largest geographic operating unit in the O&M worldwide network.Prior to joining O&M, Lou had the opportunity to work for a variety of clients including AT&T, Procter & Gamble, and De Beers. While working on De Beers, Lou had the good fortune of meeting his wife, Anne Marie (a smart move while working on a diamond account!). Today, they live in New York with their three children.