About me
Born and raised in Bogota, Colombia, Carlos Correcha-Price is US CEO at LLYC, where he heads the agency's US leadership team. Prior to this role, he served as General Manager at Edelman Public Relations in Washington, DC, specializing in international public affairs and multicultural communications.
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Positions
An expert in strategic corporate communications, public affairs, image & reputation and crisis management & preparedness, Carlos has vast experience working in both Latin America and the U.S. Hispanic market. As LLYC's U.S. CEO, he leads the firm's operations in its Miami, New York and Washington, D.C. locations, overseeing key client accounts and expanding the company's footprint. He holds degrees in Liberal Studies (with a specialization in Public Relations and Advertising), Marketing and Political Science from the University of Central Florida. Carlos is also a member of the Intrahealth Board of Directors and a member of the Advisory Board for the Hispanic Public Relations Association.
General Manager, Edelman Colombia & Edelman Miami; Latin America Public Affairs Lead
Edelman
Colombia
2004 - 2020 (16 years)
General Manager, Edelman Colombia & Edelman Miami; Latin America Public Affairs Lead Aug 2018 – Mar 2020
Reported to Latin America CEO; managed Edelman’s operations in Miami and Colombia and led the firm's public affairs efforts in Latin America. Responsible for the firm's Center of Excellence for Hispanic Outreach.
General Manager, Edelman Miami; Latin America Public Affairs Lead Aug 2015 – Aug 2018
Reported to Latin America CEO; managed Miami operations and led the firm's public affairs efforts in Latin America. Responsible for the firm's Center of Excellence for Hispanic Outreach.
Senior Vice President, Issues and International Affairs; Latin America Public Affairs Lead Jun 2014 – Aug 2015
(Washington D.C)
Reported to Global Vice Chairman of Public Affairs; led issues, image and reputation programs for international organizations.
Led the firm's Public Affairs efforts in Latin America reporting to the regional CEO.
Vice President, International Public Affairs Jun 2011 – Jun 2014
(Washington D.C.)
Position overlapped with Chief of Staff/Public Affairs Group Head (Brazil) responsibilities from 2011 to 2012.
Chief of Staff, Edelman Brazil; Public Affairs Group Head Oct 2010 – Apr 2012
(São Paulo Area, Brazil)
Selected as one of eight company executives worldwide for high-growth market immersion as Global Fellow in 2010. Served as Chief of Staff to Brazil CEO and as Group Head for the firm's local public affairs practice.
Account Supervisor (2008); Senior Account Supervisor (2009-2010)
(Washington D.C)
Managed international programs for multinationals and sovereign governments with increased responsibility in a high-performance team. Achieved the highest recognition at the firm and one of the industry’s most prestigious awards for work on behalf of the Panama Canal Authority.
Assistant Account Executive (2004); Account Executive (2005-2006); Senior Account Executive (2007)
(Miami/Fort Lauderdale)
Responsible for account management of several international programs for Latin America and the Caribbean, including Samsung, Avaya, Computer Associates, UPS and Boeing Commercial Airplanes, among others.
Reported to Latin America CEO; managed Edelman’s operations in Miami and Colombia and led the firm's public affairs efforts in Latin America. Responsible for the firm's Center of Excellence for Hispanic Outreach.
General Manager, Edelman Miami; Latin America Public Affairs Lead Aug 2015 – Aug 2018
Reported to Latin America CEO; managed Miami operations and led the firm's public affairs efforts in Latin America. Responsible for the firm's Center of Excellence for Hispanic Outreach.
Senior Vice President, Issues and International Affairs; Latin America Public Affairs Lead Jun 2014 – Aug 2015
(Washington D.C)
Reported to Global Vice Chairman of Public Affairs; led issues, image and reputation programs for international organizations.
Led the firm's Public Affairs efforts in Latin America reporting to the regional CEO.
Vice President, International Public Affairs Jun 2011 – Jun 2014
(Washington D.C.)
Position overlapped with Chief of Staff/Public Affairs Group Head (Brazil) responsibilities from 2011 to 2012.
Chief of Staff, Edelman Brazil; Public Affairs Group Head Oct 2010 – Apr 2012
(São Paulo Area, Brazil)
Selected as one of eight company executives worldwide for high-growth market immersion as Global Fellow in 2010. Served as Chief of Staff to Brazil CEO and as Group Head for the firm's local public affairs practice.
Account Supervisor (2008); Senior Account Supervisor (2009-2010)
(Washington D.C)
Managed international programs for multinationals and sovereign governments with increased responsibility in a high-performance team. Achieved the highest recognition at the firm and one of the industry’s most prestigious awards for work on behalf of the Panama Canal Authority.
Assistant Account Executive (2004); Account Executive (2005-2006); Senior Account Executive (2007)
(Miami/Fort Lauderdale)
Responsible for account management of several international programs for Latin America and the Caribbean, including Samsung, Avaya, Computer Associates, UPS and Boeing Commercial Airplanes, among others.
Education
BA - Liberal Arts and Sciences/Liberal Studies
2002 - 2004 (2 years)
Concentration in Mass Communications with emphasis in Public Relations and Advertising. Minor degrees in Political Science and Marketing.
