Aidan McClure is the Executive Creative Director of BBC Creative the BBC's new in-house agency founded early this year. Prior to this he worked as a creative at Adam&EveDDB and was creative director on Volkswagen UK, John Smiths, Colmans, The AA, Amstel, and McCain Chips. With his partner Laurent Simon, he has worked at many of the top UK agencies including AMV, BBH, and Mother and over the past 10 years won more than 100 international awards including D&AD pencils, Cannes Lions and a Cannes Grand Prix.