| Title | MAKE BEER STAND OUT AGAIN |
| Brief | ‘hike’ was losing ground due to new players – cider, craft beer and hard lemonade. The brand needed to be reinvented with a label redesign.The old 'hike' label had been passed by. Everything has constantly become shorter, quicker and faster – there’s so much content around that there’s no other way. So we created a simple, bold visual identity, based on text symbols.All beer clichés were removed – no hops, mills or barrels. This way ‘hike’ got a minimalistic design with an expressive visual code that can adapt to any context of use. |
| Agency | BBDO Ukraine |
| Campaign | MAKE BEER STAND OUT AGAIN |
| Advertiser | Obolon |
| Brand | hike |
| Posted | November 2019 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Packaging Design |
| Executive Creative Director | A..e J...b Subscribers Only |
| Creative Director | D...s Kel......nko Subscribers Only |
| Art Director | M...ia Pl.....ova Subscribers Only |
| Art Director | Ro.....av Vy.....yi Subscribers Only |
| Copywriter | D..a K...ka Subscribers Only |
| Head of Brand | M...a T....in Subscribers Only |
| Designer | A...iy Ko.....uk Subscribers Only |
| Designer | I..r C...yi Subscribers Only |
| Motion Designer | O....iy K...uk Subscribers Only |
| Producer | Al.....dra G...ai Subscribers Only |
| Account Director | M...na K....va Subscribers Only |
| Senior Account Manager | An.....ia Be.....ts Subscribers Only |
| Account Manager | A..a Vo.....ska Subscribers Only |