| Title | Your life is ahead of you (ST EN) |
| Title (original language) | Vous Avez La Vie Devant Vous |
| Brief | According to famous behavior specialists, major behavior changes first start by taking little habits. Relying on this we tried to identify a universal behavior matching with their declarations. Something we’ve all been experiencing as kids, that sunk in and became a good and long-lasting habit in our lives, the kind of behavior that could be related with our prevention message.So in our film we decided to tell the story of various kids that never look up whether they ride a bike, walk in the streets or ride a scooter, even though their loving parents keep telling them to look up!We’ve all basically been like these kids. So if growing up we managed to take this simple piece of advice to make it become something natural today, why is it that when we drive we seem to forget it all just because we hold a phone in our hands? |
| Agency |
Hungry and Foolish
|
| Campaign |
Vous Avez La Vie Devant Vous
|
| Advertiser |
Axa Prévention
|
| Brand |
Axa Prévention
|
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| Posted | January 2021 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Television & Cinema
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| Managing Director |
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