Huangzong Duan
Designer at Illusion
TitleAuthentic Taste - SoupDaren (green cup)
BriefAs a high-quality cup noodles brand,Soupdaren always want to convey it’s authentic taste to targets.Aiming at its featured flavor—Korean spicy beef noodles, we created a print advertisement, with a view to show the carefully stewed authentic noodles with soup. We compare the cup noodles to pot, when you open the lid of the cup noodles, it is as if you were opening the lid of the pot, and going to taste a bowl of authentic soup noodles.
Agency
Campaign Authentic taste
Advertiser Uni-President
Brand Soup Daren

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Print
Art Director R...y H...g Subscribers Only
Group Creative Director D...y .i Subscribers Only
Art Director A..m Y..g Subscribers Only
Art Director L...y ..o Subscribers Only
Copywriter S...n ..n Subscribers Only
Chief Creative Officer J...ry G...le Subscribers Only
Art Director B...o .u Subscribers Only
Designer Hu.....ng D..n Subscribers Only
Copywriter S....en Z..u Subscribers Only
Copywriter E..n Z..o Subscribers Only
Photographer Il....on Subscribers Only
Illustrator Il....on Subscribers Only

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