About me
I am Chief Executive Officer of GREY Johannesburg. GREY is the advertising network of GREY Group which ranks among the largest global communications companies and its parent company is WPP.
With headquarters in New York City, GREY has 432 offices in 96 countries, operating in 154 cities. “Famously Effective since 1917”, GREY serves a blue chip client roster of many of the world’s best known companies and leading brands.
GREY was voted 2014 Agency of the Year by Advertising Age; 2013 Global Agency of the Year by Adweek; 2013 SHOOT Agency of the Year; 2013 and 2012 Euro Effies Agency of the Year and Fast Company named GREY to “The World’s 50 Most Innovative Companies”. GREY was honoured in Creativity’s A-list of the 10 Most Creative Agencies in the World 2013, as well as taking top honours as Forbes magazine’s "Best All-around Ad Agency”.
For more information, visit www.GREY.com , www.GREY.co.uk or www.GREY.co.za
In my 20 years in the industry, I have taken the project lead on hundreds of brand campaigns, dozens of brand re-engineering projects and overseen the production of over 75 TV commercials - most notably ‘Garmin Instinct’ – Multiple Loerie winner and Cannes Finalist & ‘Garmin Glory’.
Recently recognised with the 2013 Rising Star Award for my role in shaping the future of South Africa’s Marketing & Advertising industry. Among 49 young professionals, I was cited for outstanding work ethic, dedication & contribution to South Africa’s economic growth and prosperity.
I’m a visionary, big picture thinker and I believe my role is to lead and build a distinctive creative business culture. I lead from the front. I’m a doer, a motivator, a team player, building morale and inspiring others to be the best they can be. I’m able to initiate action and motivate staff to achieve specific goals by encouraging and rewarding those who perform and succeed.
Sector Experience
Awards
My Work
SEE ALL WORKPositions
Chief Executive Officer
I’m a visionary, big picture thinker and I believe my role is to lead and build a distinctive creative business culture. I lead from the front. I’m a doer, a motivator, a team player, building morale and inspiring others to be the best they can be. I’m able to initiate action and motivate staff to achieve specific goals by encouraging and rewarding those who perform and succeed.
Managing Director
The Volcano Group: Volcano Advertising, Volcano PR, Volcano Social, Volcano Design, Volcano Insights and Volcano Digital.
I led The Volcano Group, a BEE Level 2 company with a staff complement of 70, an employer of young talent and launch pad for tomorrow’s advertising leaders. I have a steadfast vision to create a proudly independent African agency network that I've helped shape and transform over the years.
An Advertising industry veteran of 20 years, I've actively managed brands like Airlink for 19 years; P&G for 11 years and Sony for 17 years, including the highly acclaimed 2010 FIFA World Cup Sponsorship which was activated globally.
In my 20 years in the industry, I have taken the project lead on hundreds of brand campaigns, dozens of brand re-engineering projects and overseen the production of over 75 TV commercials - most notably ‘Garmin Instinct’ – Multiple Loerie winner and Cannes Finalist & ‘Garmin Glory’.
Recently recognised with the 2013 Rising Star Award for my role in shaping the future of South Africa’s Marketing & Advertising industry. Among 49 young professionals, I was cited for outstanding work ethic, dedication & contribution to South Africa’s economic growth and prosperity.
I’m a visionary, big picture thinker and I believe my role is to lead and build a distinctive creative business culture. I lead from the front. I’m a doer, a motivator, a team player, building morale and inspiring others to be the best they can be. I’m able to initiate action and motivate staff to achieve specific goals by encouraging and rewarding those who perform and succeed.
