A celebrated creative director with more than 20 years’ experience in digital marketing, advertising, consulting, creativity and technology, Daniel Bonner was named Global Chief Creative Officer in February 2018. Based in London, Daniel oversees all creative efforts in more than 70 markets around the globe.
As the global chief creative director at SapientRazorfish, Daniel managed key digital transformation client engagements and new business initiatives worldwide, leading to a 300% increase in excellence and innovation award wins, as well as hundreds of millions of dollars in increased revenue. His work at SapientRazorfish included global brands such as Audi, McDonald’s, Mercedes-Benz, Nike and Unilever.
Daniel spent 14 years as the chief creative officer of AKQA in Europe, where he worked with clients including BMW, Diageo, Microsoft, Orange and Samsung. Daniel helped grow and lead AKQA’s creative capabilities in the UK and Europe, during which time he led AKQA to 12 Agency of the Year accolades and was instrumental in driving the agency’s significant new business win rate.
Daniel is the recipient of numerous creative and innovation awards, including BIMA’s annual roll call of the top pioneers in the UK, Campaign’s number-one Digital Creative Director in the UK and “Influencer of the Year” by the renowned global, creative industry network, Creativepool. Additional wins include medals from Cannes Lions, D&AD, the Clio Awards, the One Show, LIAA, the Art Directors Club and the Webby Awards, along with a number of coveted Agency of the Year titles.
Daniel graduated from Edinburgh College of Art. When not at work, he can usually be found cycling around Berkshire, where he lives with his wife and two sons.