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| Title | Adrenaline Experiment |
| Brief | Teens generally think that HIV/AIDS is not about them, and health issues are not of concern to them overall. On the other hand, HIV testing is a big deal actually, it can be scary.Knowing that teens tend to do crazy or risky things to show-off, get attention, feel adrenaline or because others do it, we made HIV testing a part of the world of challenging entertainment, so when you do it – it’s a bold move.With the help of the celebrity — UNICEF Ukraine’s friend multi-artist MONATIK — we dared teens* to test for HIV. We made a real-life experiment: the artist did all the exciting things he likes — skateboarding, dancing, trampoline jumps — and HIV test. We measured his heart rate in the process to prove: if one seeks an adrenaline rush, he or she should definitely test for HIV.*In Ukraine 14+ teens can anonymously test for HIV without parents consent. |
| Agency | Be–it |
| Campaign | Adrenaline Experiment |
| Advertiser | UNICEF |
| Brand | UNICEF Ukraine |
| Posted | April 2018 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Television & Cinema |
| Length | |
| Creative Director | O...na So......nko Subscribers Only |
| Production Company | Sh.....oup pr.....ion Subscribers Only |
| Director | N..k G...ak Subscribers Only |
| Production Company Producer | S...ey So.....ko Subscribers Only |
| An.....iya Tu.....ets Subscribers Only | |
| Digital Artwork | D..a S....iy Subscribers Only |
| Director of Photography (DOP) | ..x S...id Subscribers Only |
| Managing Director | Na....ya Olb......nko Subscribers Only |
| Project Manager | O..a In......eva Subscribers Only |