East West Supermarket - "Embarassing Plastic Bags"

Rethink Communications Inc.

Rethink Communications Inc. Vancouver, Canada

3121

Title	Embarassing Plastic Bags
Brief	We all forget our reusable bags from time to time. In an effort to make customers think twice about absent-mindedly taking a single-use bag, the agency worked with East West Market to redesign its plastic bags. All the new bags looked as though they'd come from other, more embarrassing stores. Through the power of design (and bag shaming), the agency and store we were able to spark a worldwide conversation about single-use plastic.
Agency	Rethink Communications Inc.
Campaign	Embarassing Plastic Bags
Advertiser	East West Supermarket
Brand	East West Supermarket
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Posted	November 2019
Business Sector	Subscribers Only
Story	Subscribers Only
Problem	Subscribers Only
Media Type	Case Study
Creative Director	L..a R...rs Subscribers Only
Creative Director	..n G...s Subscribers Only
Creative Director	C...s S....es Subscribers Only
Art Director	S....on R...ie Subscribers Only
Copywriter	T..m P...rs Subscribers Only
Copywriter	J..n E....an Subscribers Only
Designer	S....on R...ie Subscribers Only
Production Company Producer	K...y B...gu Subscribers Only
Strategist	D...en Y..a Subscribers Only
Strategist	A..z T....nt Subscribers Only
Strategist	Sa....ha C...g Subscribers Only
Account Manager	T...na F..g Subscribers Only