Bert Hagendoorn

Bert Hagendoorn

Consultant at Bert Hagendoorn
Amsterdam, Netherlands

About me

As positioning and growth strategy specialist, I have done more than 100 projects for creative agencies, and sometimes companies outside the creative industry, over the past 10 years. I help them move on to the next level, together with my six-step plan for positioning, growth strategy and communication strategy. This will give focus, direction, a sharper story, better visibility, new business strategy, new connections and ultimately a better business.

I also provide guidance, coaching and sessions on specific parts of my six-step plan, both physically and online. In addition, I give workshops and masterclasses, plus you can also book me as a speaker about my profession and experiences, for both online and physical events.

Next to my job I am Founder and Chairman of Dutch Digital Design: we showcase the best digital work from Dutch digital designers and agencies. We share the best work via social media, press and events - and talk about the design mentality behind the work. The foundation has almost 30 digital agencies and brands associated as partners.

I love bringing organisations, agencies and individuals together. As part of this, I’m a co-initiator of the Dutch creative trade mission ‘Embassy of Dutch Creativity’, during Cannes Lions and events like ‘Digital Dinner Amsterdam’, and have been jury member of many creative awards, including SpinAwards, The FWA ‘Site of the Year’ and Dutch Design Awards.

More about me, my work and my six-step plan at www.berthagendoorn.nl/home/en

Skills
Languages
  • English - Pro
  • Dutch - Native

Positions

Founder
Dutch Digital Design
February 2014 - Present (10 years 9 months)
The goal of the Dutch Digital Design initiative is to show the very best digital work from Dutch digital designers - both inside and outside The Netherlands. We show the best digital work and talk about the Dutch mentality behind it - at events and in publications, press and social media. Part of DDA.
Positioning specialist for creative agencies
Bert Hagendoorn
March 2009 - Present (15 years 8 months)
In the fast changing agency landscape, it's essential for creative companies to have a sharp positioning and smart communications strategy. I help agencies to see themselves from the outside in - and give them the right expertise, knowledge of the business and relevant connections that they need for success.

Education

Masterclass Branding & Positionering Field Of Study Positionering

2015 - 2016 (1 year)

Marketing Manager Level 6 Field Of Study NIMA B, Online Marketing Grade 8,8

2010 - 2011 (1 year)

Other professional activities

PHNX Tribute 2020

Awards Jury Member

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