About me
Identifying Insights and Crafting Strategy at the Intersection of Culture and Commerce - I connect brand and business development teams with insights and strategies that inspire creative business innovation and success. Driven by an expansive curiosity about the world, I identify emerging shifts across the marketplace and culture to help brands understand the forces rewriting the rules of business in today’s dynamic and complex marketing environment.
Industry and Category Experience: Consumer Packaged Goods, Retail, Technology, Home, Health and Wellness, Apparel and Footwear, QSR, Healthcare, Food and Beverages, and Beauty
Specialties: Brand Strategy and Positioning, Business Development, Consumer Understanding and Persona Development, Competitive Analysis, Retail Intelligence and Analysis, Shopper Marketing, Cultural and Consumer Trends, Future Visioning, Strategic Storytelling, Multicultural and Hispanic Insights, Social Media, and Retail Innovation
