Hailey is a strategic planner who plays a pivotal role in developing both strategic & tactical digital initiatives for lead clients through in-depth research and analysis of customer journeys and digital eco-systems. Her agency experience includes, PwC, Vertic (a Copenhagen brand consulting agency), and GroupM. Her achievements include, Markies Award – Most Effective Use of Media for a non-profit organisation NVPC in 2020, Internationalist Awards for Innovation in Media for PayPal in 2017, and finalist for Most Valuation HCP for the EyeForPharma Awards in 2017.