About me
Aníbal has twenty years of experience in advertising creativity for traditional and digital media, in five different markets, including Puerto Rico, the Caribbean, LATAM, the United States Hispanic Market and the United States General Market.
His digital vision and strategic planning have earned him recognition in prestigious festivals such as Cannes, LIA, Clio, FIAP, among others. He has stood out as a jury in various competitions, including FIAP, El Ojo de Iberoamérica, Festival Caribe, El Caracol de Plata, Chamba Festival, Addy's and Cúspide.
In 2016 he was recognized by the advertising magazine Latinspots as one of the 50 most important creatives in the Latin American region. That same year he led his agency to be # 1 in Puerto Rico at the Cannes Lions and the London International Awards.
Aníbal is a lover of comics and for the last 10 years he has collaborated as a writer for the political comic strip Pepito. Pepito has been awarded by UNESCO for its contribution to culture, in addition to receiving awards from the Puerto Rico Photojournalists Association, the Overseas Press Club and the Institute of Culture of Puerto Rico.
Aníbal currently serves as Director of Innovation and Creativity of the Arteaga & Arteaga agency and is a professor of Creativity for Digital Media at the Escuela de Creativos de Argentina.
Talent you might be interested in
Positions
VP of Innovation & Chief Creative Officer
• Directly oversees a team of 20 creatives and production professionals.
• Led Arteaga to be named Puerto Rico's #1 Independent Agency by the TOP FICE Global Ranking.
• Took Arteaga & Arteaga to be recognized as one of the top creative agencies of Puerto Rico by Crema Ranking.
• Won 6 new clients between 2020 & 2021.
• Main accounts: Pfizer, BMS, Sanofi, Reckitt Benckiser, RVI, JCPenney, CC1 Foods, Florida Caribbean Distillers, Coca-Cola Company, Little Caesar's, Aeronet, Cooperativa La Sagrada Familia, Pep Boys, Ciclón Energy Drink
• Awards: 35 Addy's Caribbean, 15 Addy's Regional, 2 ICSC MAXI Awards, 3 Caracol de Plata, 3 Angel Awards, 7 SME Digital Awards, 9 WINA Festival, 3 Cúspide, 8 FIAP, 1 Locoto Publicitario, 2 LUUM Awards, 7 FePi, 1 El Ojo de Iberoamérica, 1 ECHO Latam, 5 PHNX Awards, 5 Lüerzer's Archives•
VP Chief Creative Officer
• Guided the agency to a 40% increase in production.
• Directed one of the three creative departments recognized at Cannes in 2019.
• Main accounts: Diageo, P&G, GSK, Coty, Adriel Auto, Suiza Dairy
• Awards: 1 SME Digital Award, 4 SME Marketing Excellence Award, 1 Festival Caribe, 1 Cúspide, 1 Cannes Lions, 4 Circulo de Oro•
• Most awarded Puerto Rican agency at Cannes Lions, London International Awards, and Festival of Media (2015 & 2016).
• Led the agency to four creative pitch wins in a year (2015).
• Helped McCann Santo Domingo win a big bank pitch.
• Served as part of McCann's Latin America Creative Council.
• Main Accounts: L'Oréal Paris, Garnier, Maybelline New York, Essie, Lancôme Paris, MasterCard, Coors Light, Mitsubishi, Pfizer, Oreo, BelVita, Dentyne Ice, Caribbean University, Sucra, El Gordito Marvel, Del Campo, Microsoft, Comisión Estatal de Elecciones, Fondos Unidos (United Way), Amnesty International
• Awards: 6 Cannes Lions, 4 London International Awards, 2 Festival of Media, 1 FIAP, 1 SME Digital Award, 3 Festival Caribe, 6 Addy’s, 6 Cúspide, 6 El Ojo de Iberoamérica.
